I consulted on the overarching narrative of Asaan, an ambitious heritage museum in Riyadh, KSA which will open in 2028. Spanning 45,000 sq. meters in the historic Diriyah district, the project is being designed by Zaha Hadid Architects. My work comprised the ideation and development of multimedia components, including projections, films, immersive exhibitions, and documentaries. I also delivered human-driven storytelling workshops to the museum team and stakeholders. Alongside a team of other consultants, I was charged with reviewing proposed designs by the exhibition designers and architects to ensure the storytelling vision will come to life.
Lastly, I developed a pan-Saudi competition program that engages the public with the heritage theme of this museum. For more on Asaan, please visit Asaan.sa